|Type of cookie
||User session, details of registration, bookings.
||Management of registration and maintenance of the user session, browsing personalisation, load balancing.
|Performance / MonitoringGoogle Analitycs
||Websites visited, frequency, number and repetition of visits, browsing time, searches performed, links accessed, browser used, operator providing the service, location linked to the IP address.
||Measurement and analysis of user browsing, monitoring and analysis of user behaviour, creation of anonymous user browsing profiles, making improvements based on the analysis of the data usage by users.
|Advertising / targeting
||User browsing interests, preferences shown, method of interaction with the website, advertisements shown and opened,
web pages visited.
||Optimisation of the advertising spaces offered on the websites in order to offer advertisements of interest to the users, to identify the effectiveness of advertising campaigns and to improve them.