During a pleasant evening, and having as venue the Habana Café party hall, the Meliá Hotels International Cuba Division presented a preview of its novelties for the year 2013. Gabriel García, Meliá Cuba’s Commercial Manager, announced the opening of the Meliá Marina Varadero, furnished with all the facilities to combine long stays on land and life on board. In that same destination, the Tryp Península Varadero Hotel has become the Meliá Península Varadero. The Royal Service of the Paradisus Princesa del Mar will reopen in May, now splendidly widened with a modern section of 108 suites. For 2015 is planned the inauguration of The Reserve area at the Paradisus Varadero with around 250 rooms.
According to García, one of Meliá’s longtime desires will soon come true: having a Five Stars hotel in Cuba’s Museum City. The Meliá Trinidad, in association with Cubanacán, will have 400 rooms, several types of bars and restaurants, fitness center as well as a large 600 sq. m. hall for meetings and activities.
Further in time is planned the start of necessary improvements to turn the Sol Cayo Largo, leading facility in Cayo Largo, into a Meliá hotel.
The Tryp Habana Libre will also become a Meliá hotel and all its areas will be repaired. The other two hotels the Spanish hotel chain has in the Cuban capital, the Meliá Cohiba and the Meliá Habana will be refurbished in the following year. The same will happen with the Meliá Varadero, Meliá Las Américas and the Sol Palmeras. The latter will have investments from Cubanacán and Cubacán.
Finally, García added that Meliá Cuba is betting on promoting the luxury product to place its hotels among the market’s leading agencies. In tune with that trend was presented the Division’s new marketing and advertisement campaign, which with the Exceptional line focuses on the Royal Service.