The expansion of Meliá Cuba reaffirms its commitment to the circuit segment.
Havana, 15 January 2018. From this January onwards, Meliá Hotels International Cuba will be managing four new hotels in two of the island's important heritage cities, Cienfuegos and Camagüey. And by 2019, two more establishments will be added to these destinations.
The company, which is consolidating its presence in the island's key destinations, from east to west, is starting off 2018 with a firm commitment to the circuit segment, and to cultural heritage tourism in two cities recognised by UNESCO as World Heritage Sites. Both Cienfuegos and Camagüey are renowned for their charming historical centres, and for their well-preserved traditions, making them particularly appealing to those looking for a different tourist experience in the Caribbean.
In Cienfuegos, on 1 January, Meliá began operating the Jagua and La Unión hotels, and the fully renovated Meliá San Carlos will be opening its doors in the near future. The hotel Jagua, which includes the villas Casa Verde, Casa Perla and Palacio Azul, will be undergoing improvements to adapt it to the standards of the INNSIDE brand. In the same way, the hotel La Unión will be adapted to the standards of the Meliá Hotels & Resorts brand and, upon completion of this work, it will become the Meliá La Unión. This destination boasts some wonderful architectural, cultural and natural assets, close to both traditional resorts and to Havana or Varadero, and on the route to Trinidad.
On 1 January, Meliá also began operating The Gran Hotel and the hotel Colón in Camagüey. The company will soon be increasing its presence in this heritage city with the management of the hotel Camagüey, also under the INNSIDE brand. Both the Gran Hotel and the hotel Colón will be adapted to the standards of the Meliá Hotels & Resorts brand, and will then become the Meliá Gran Hotel and Meliá Colón. These openings represent an important step in connecting east to west, and on the route between the resorts of Jardines del Rey and Holguín.
This expansion of Meliá Cuba opens new horizons to tourism on the island and will appeal to emerging travel segments interested in a greater cultural and social offer.