2010-01-19

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Last year, Sol Meliá Cuba's corporate website reaffirmed its growing trend, guided by its strategy of offering guests a quality experience and remaining close to customers. During 2009, the number of visits to Solmeliacuba.com grew by 19%, reservations increased by 73%, the number of overnight stays jumped to 72% while revenues increased by 51%. During 2008, its billing rose by 41%, compared to the previous year which experienced a 30% increase. This continued growth trend is in line with the company's positioning and also with its determination to infuse greater dynamism to the promotion and booking strategies of Solmeliacuba.com . Its attractive design; safe and friendly user environment; attractive services and offers allow for a more personalized and simple experience when visiting the Sol Meliá Cuba Division corporate website, whose policy is based on its continued renovation and on the use of online marketing strategies of proven effectiveness. For this year 2010 Solmeliacuba.com plans to continue adding new products while working on a best price policy online and on the implementation of new optimization strategies geared at enhancing its positioning, among other actions.