2008-12-12

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Sol Meliá Cuba is currently in the process of launching its new publicity and communications campaign for the present tourist high season in the largest island in the Caribbean.
"Cuba with all the Senses Cuba", is the result of the success achieved by the "Sol Meliá Cuba Makes Sense" campaign- which surpassed all expectations- since the association of Meliá hotel brands with Cuba as a tourist destination solidified the company's presence in the different tourist markets of the world.
Cuba with All the Senses is a strategy with sensorial components that invoke movement, variety and dynamism, in order to awaken the imagination of clients by transporting them to a world of emotions. The creative rationale of the campaign is based on the concept that Cuba encompasses all the Senses and the best way to experience them is by choosing Sol Meliá Cuba hotels, thanks to their international prestige and wide range of services. This general concept allows possible clients to associate the Senses with Sol Meliá Cuba hotels as well as with the destinations and the market segments to which they are addressed. Cuba with all the Senses represents both a renovation and an evolution, while maintaining a creative continuity in keeping with the on-going transformations of the Sol Melia´s hotel product and with modern publicity trends.
The new campaign stresses the bonding between the Sol Meliá product and Cuba as a tourist destination by integrating the graphic publicity under a common line of communication, disseminated through the media and in materials such as brochures, catalogues, manuals and videos among others. The object is for Sol Meliá Cuba to continue to make Sense throughout the world.
The campaign is innovative, graphically beautiful and free of traditional publicity clichés while transmitting an expressive and subtle message geared at stimulating the need for a holiday and activities available only to those who prefer Sol Meliá during their stay in Cuba.

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